Sinclair launched at first light on the fifth day during the summer of 2010 . . .
Sinclair launched with Essentials . . . the poets know it as this . . .
"You’ve got to learn the rules so you can break them well."
You are made of star material, but before you streak across the sky, you have to learn to walk. Before they celebrate your paintings in the Guggenheim, you have to learn to paint by numbers.
"The law of the land dictates the five pocket basic—this is the entry point for those who would make jeans. Those meaning us. And leading up to the launch of Sinclair in fall 2010, as eager as we were to find new and startling ways to give voice to your unfolding story, we weren’t about to trample over the basics to get there .
During our nine months of labor, the hearts and hands at Sinclair set to working. Sometimes with lunch breaks. At the end of this process we at The Essentials Group walked around with smiles on our faces for weeks. We had that new-parent pride. It was probably annoying.
"The law of the land dictates the five pocket basic—this is the entry point for those who would make jeans. Those meaning us. And leading up to the launch of Sinclair in fall 2010, as eager as we were to find new and startling ways to give voice to your unfolding story, we weren’t about to trample over the basics to get there .
During our nine months of labor, the hearts and hands at Sinclair set to working. Sometimes with lunch breaks. At the end of this process we at The Essentials Group walked around with smiles on our faces for weeks. We had that new-parent pride. It was probably annoying.
We felt that we had met our nearly impossible objective, to provide a "new" five pocket basic that would act as a foundation from which any future achievements would spring. For this we refused to apologize. If you ask for an apology, we apologize. Oh, wait. No we don’t.
As we were nudged out of the nest on this journey wet wings trembling, we set our mind on Seven Essential Certainties we deemed critical to anything approaching success. We took a breath and made a vow. Don’t roll your eyes. Vows can be a sacred and a beautiful thing.
Above all else and to the best of our abilities, we would uphold to these standards for all current and future creations."
