One year ago Steve and I were at the Royal RepubliQ Showroom in Amsterdam where Raymond - the sales representative and also a good friend of ours - showed us the collections and gave us a first overview of all the products. It’s been a while now!! See the post here to get the beautiful showroom in mind again.
What impressed us the most was the style and the performance of the brand. Royal RepubliQ produces footwear and bags from leather, all the products are high quality that really gives the feeling it will really last forever.
So this year it was totally necessary to stop by again and have a look…and again there was a lot to see and discover. The new collection has grown and developed even more and so has the team. Raymond (you already know him from the post last year) introduced me to a new person from Royal RepubliQ -lovely Anna who is responsible for all marketing activities. She told me a lot of new information about the brand and it´s philosophy. This time it was much more to discover and learn about the brand and the new collections; the story behind the brand, what way and direction it goes and about the special items like the vintage leathers, the new styles and where the CEO and designer Nicolas Kjaer gets his inspiration and ideas for those pieces.
As Anna and Raymond told me, Royal RepubliQ would not like to become a mainstream brand, however, it strives for a global recognition. “Royal RepubliQ is now in a unique market niche, selling for the retail stores all around Europe and Scandinavia. We choose our stores very carefully, as it is important for us what kind of background it has, what it stands for and what are the brands they cooperate with. We aim for long-term relationships with our clients which are also becoming our dear friends.”
I think it is not only important to wear a piece of a brand. It is more about knowing how to wear it. When you know the philosophy of a brand the way you wear it changes. They say “you are what you eat”-we say : “you are what you wear”. Royal RepubliQ is a cool but casual brand with a statement. You wear something from Royal RepubliQ “by the way “and do not demonstrate it. The products do not want so much attention…it gets the attention by its simplicity which becomes sophisticated in a way you style it.
You do not get Royal RepubliQproduct because of the trend or fashion reasons, but because you want to be associated with the values the brand stands for and to be its representative. Products you buy become your life companions, your friends along the way, the witnesses of your destinations and life experiences; it is a passenger that drives together along your life journey. It’s amazing how leather can collect memories.
I am curious where my RRQ backpack will take me…(maybe I don´t wanna know)
I have learned a lot today from my lesson with Anna and Raymond and when seeing the products for the second time...
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Raymond totally represents the brand and it´s philosophy and it was a pleasure meeting Anna as well.
Raymond totally represents the brand and it´s philosophy and it was a pleasure meeting Anna as well.
It was a great day and I took a lot of pics that I would love you to enjoy. Of course there is a lot of more to see and if you have the time to visit Amsterdam (what you should do) try to stop by at the showroom or find a retailer next to you and have a look at the products.
I am sure you are going to love them!
KissKiss
Aphrodite
RRQ: Royal RepubliQ
